Droppii: Building Stronger Customer Connections Through Marketing Automation

Project Background

As a growing digital commerce platform, Droppii needed a better way to engage users across its two apps, Droppii Biz and Droppii Mall.

With different audiences and communication needs, keeping users connected required more than occasional notifications or promotional campaigns.

RoseRebel supported Droppii with the consultation and implementation of Netcore Cloud CEE, helping bring marketing automation, user management, and multiple communication channels together.

The Challenge: Keeping Customer Communication Relevant

As Droppii expanded, managing customer communication became more complex.

Droppii Biz focused on supporting sellers and business activities, while Droppii Mall centered on shopping experiences. Each required different messages and engagement strategies.

The challenge was to connect app push notifications, email marketing, and Zalo messaging while keeping communication relevant and avoiding message overload.

Droppii needed a solution that could reach users at the right moments without adding unnecessary complexity to marketing operations.

RoseRebel's Solution: Connecting Technology With Marketing

RoseRebel helped Droppii implement and make practical use of Netcore Cloud CEE, focusing on three areas.

1. Multi-Channel Communication

Bringing app push notifications, email, and Zalo messaging into one platform helped Droppii manage user communication more consistently, from promotional offers to important account updates.

2. Automated Customer Journeys

The platform supported automated communication based on user activities, including welcoming new users, reminding customers about unfinished purchases, and reconnecting with inactive users.

These journeys helped Droppii move beyond one-time campaigns toward more relevant, ongoing interactions.

3. Marketing Performance Consultation

RoseRebel provided consultation and marketing operations support, helping Droppii review campaign performance and identify opportunities to improve personalization, message timing, and communication frequency.

The Outcome: Customer Engagement at Scale

During the reporting period, Droppii's marketing activities delivered tens of millions of messages across multiple channels, supporting customer engagement and tracked business conversions.

App push notifications became a key communication channel, while automated journeys helped connect with users throughout their experience.

Performance insights also highlighted opportunities to improve targeting, balance message frequency, and make better use of email and Zalo.

The project reflects RoseRebel's approach to marketing technology: combining the right tools with practical consultation to help businesses connect with customers more effectively.